Product + Campaign
Felt Motion Brand Campaign — Set 02
An intimate sports photograph captures one bodily state through moody warm light, deep natural shadow and pronounced selective focus. A prominent white original logo and tight two-line wordmark overlap the optical center of the photograph.
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Full style rules
Style anchors
- [CORE] One full-bleed, physically believable sports photograph captures an intimate bodily state: exertion, breath, water, heat, pressure or recovery. The felt moment drives the image.
- [CORE] Bring the camera unusually close to the athlete, with an off-axis view and strong near/far scale. Use pronounced selective focus: the nearer eye and a small patch of skin or water are resolved, while the nearer forearm, farther shoulder and background melt into optical softness. Let a blurred foreground shape fill a meaningful part of the lower frame.
- [CORE] Create the atmospheric depth of an underexposed sunlit film photograph: warm amber skin highlights against substantial deep natural shadow, muted blue sky or water, a gentle bloom around wet highlights and restrained fine grain. Keep irregular real sweat, water, flushed skin and damp hair. Preserve shadow volume and smooth optical softness instead of uniform digital microdetail.
- [CORE] Overlay one prominent, tightly joined white logo-and-wordmark unit directly across the photograph optical center. Let it overlap the lower cheek or chin as well as the upper body, rather than sitting as a small label entirely below the face. Keep the important eye or eyes readable.
- [CORE] The original logo sits immediately beside a tightly stacked two-line heavy italic sans-serif wordmark. The lockup is one graphic unit, with the photograph visually dominant. Keep the letters clean white and the two exact words in title case.
- [FLEX] Change the sporting state, crop, perspective and physical textures while preserving the close photographic depth and central brand relationship requested by the user.
- [FLEX] Reframe each ratio around the body and its visual weight. In portrait, the joined logo and wordmark typically span 60 to 66 percent of canvas width; in landscape, 38 to 44 percent. Keep the unit visually dense and central while allowing the face scale to guide final placement.
Do
- Capture a specific moment of effort or recovery with believable skin, breath and water.
- Make the white lockup prominent and central while keeping the photograph immersive and full of depth.
- Keep the important eye and bodily gesture clear while allowing the graphic unit to overlap the image.
Avoid
- Digital glitch, square pixels, scanlines, neon edges or artificial particles.
- Oversized side headlines, separate empty copy panels, vertical edge text, subtitles or footers.
- Evenly sharp clinical photography, bright flat exposure, plasticky skin, uniform fake droplets, synthetic gradients or blanket blur.
Negative prompt
pixel blocks, glitch, scanlines, cyberpunk, neon gel lights, studio spotlights, digital particles, glitter, giant headline, separate text panel, side-by-side ad layout, subtitle, footer, text at frame edge, vertical lettering, flat lighting, plasticky skin, uniform fake sweat, illustration, copied source logo, Modern Human, registered mark, malformed hands, extra limbs, stretched image, small logo, small wordmark, clinical digital sharpness, HDR, uniformly sharp foreground and face, flat high-key exposure, blanket gaussian blur
